Stephanie Nelson, class of 2010, is earning her Broad MBA with a concentration in marketing. Stephanie discusses how she attended a Broad Diversity Preview Weekend, and found out how well she fit in. She also discusses being impressed by the quality of companies that recruit at The Broad School. … “marketing mba” “marketing mba program” “fulltime mba” “full time mba” “business mba” “graduate management schools”

I work in investment banking and make just below six figures right now. I want to go and get my MBA and pursue a marketing career, but for what I’m planning on doing I will most likely take a hefty paycut, expecting to make around $50k. By having an MBA, do you think I will benefit in the long run?

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In “The Marketing Mix”, Darden School of Business alumni in the marketing field give answers to probing questions about hot topics and trends in marketing and about their careers. This episode features Byrne Murphy, Darden MBA Class of 1986 and Founder/CEO of Kitebrook Partners Limited. … Darden School Business MBA University Virginia UVA Licensing Marketing Property Development “Le Deal” Start-Up

I’m looking into getting an MBA from a California State University. (I’m talking SF State, Cal State Hayward, Sac State, etc.) What are some good programs for marketing or general management? Thanks.

Southern California (November 3, 2008) – Fremont College, located in Southern California, near Long Beach recently enhanced its Associate’s Degree in Business Administration curriculum with four courses focused on internet marketing to better equip students with in-demand skills for the modern workplace. “Cyberspace can be complex, and leveraging internet marketing solutions is an integral part of every company’s toolkit,” says Sabrina Kay, Chairman& CEO of Fremont College.

The four new courses in the Associate’s Degree of Business Administration curriculum are: E-Tailing (electronic commerce), Social Networking, Search Engine Optimization and Search Engine Marketing.   “We have had unprecedented demand for Internet-focused courses. These classes were added to provide the range of knowledge needed to succeed in today’s Web-savvy workforce,” says Kay.   The new courses have been added to the comprehensive Fremont College Associate’s Degree in Business Administration curriculum, which can be completed in 15 months.

“For today’s global business student, learning about Web-powered tools and marketing is especially vital to their future,” says Kay.  “The Internet is not something that users innately understand, especially when it comes to using it for business-related purposes such as marketing, public relations, or especially e-tailing. The Internet is a complex web of digital channels with unique terminology and technology, such as VoIP, portals, metatags, RSS, and geotags. It could sound like a foreign language to some. ”



“There’s a knowledge gap in understanding Web 2. 0 and how to use its capabilities,” continues Kay, adding that the field is evolving rapidly, and business students need hands-on development skills in areas such as manipulating keyword-friendly text, tracking analytics to improve marketing results, and building links to Web sites. Fremont’s Search Engine Marketing course, for example, addresses such questions as: How did Google become the dominant player in such a short time? How does pay-per-click advertising work? Newer areas of social media—viral marketing, podcasting, blogs, wikis, and microblogging—are discussed and researched in the Social Networking class. And, of course, E-Tailing is a thriving retail channel that has unprecedented consumer reach and communications and marketing possibilities.

“Business administration graduates with e-smarts have tremendous career possibilities, including launching their own e-commerce business, assisting companies manage Web projects, becoming an online marketing manager, digital media coordinator, and much more. ” says Sabrina Kay, “Making the Internet work for you both professionally and personally is a virtual boon no matter what your aspirations are. Life moves fast. Our students want to grow up fast and want to start working, without getting involved with athletics, fraternities, sororities, or college parties.  Fremont education is professional learning at the speed of life.   What thrills all of us is seeing our students’ lives change with education. ”

About Fremont College

Fremont College was founded on the principal idea that education is the foundation for growth and that all students should have the opportunity to develop their full potential. Fremont’s origins trace back to the school’s founding in St. Joseph, Missouri in 1879, as Platt College. A Southern California campus was established in 1986 to broaden the reaches of its educational environment. In 2006, the College undertook a major expansion plan, adding new degree programs and relocating to a new, modern facility in Cerritos, California.

The mission of Fremont, to close the gap between the classroom and the workplace, is embraced by its 35-member advisory board including prominent community business leaders such as Founder and Chairman of Panda Restaurant Group, Andrew Cherng; former Mayor of Beverly Hills and attorney, Tom Levyn; Senior VP of Wells Fargo, Steve Mann; former Dodgers President, Bob Graziano; Chivas USA President, Shawn Hunter; and former LA district attorney, Gil Garcetti.  

The College offers accredited associate-level degrees in focusing on BLT (Business, Legal Studies and Technology) and Wellness (Sports and Massage Therapy) programs. Fremont’s Paralegal studies program is approved by the American Bar Association.  

For more information on Fremont College’s Associates Degree in Business Administration, visit www. fremont. edu or call 877-344-2345.

Press contact:  Sabrina Kay (562-809-5100)

www. fremont. edu

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Culver City, CA (PRWEB) March 8, 2006

Creative Channel Services, LLC (CCS), has announced the launch of a new Spanish-language product training site specifically for Sony Electronics products. Hosted on CCS’ CyberScholar.com portal, the new site (http://www.cyberscholar.com/Sony/espanol) assists retail sales professionals, as well as Sony customer service, field sales and training representatives, who prefer using Spanish to learn about Sony’s products and when assisting customers.

The U.S. Census Bureau suggests there are approximately 30 million native Spanish-speaking people in the United States, and this rapidly growing demographic has become a strong presence within the consumer electronics industry. The Sony Spanish CyberScholar.com training site helps retailers better serve Spanish-speaking customers, allowing salespeople to truly speak the language of their customers and impart technical concepts in a vernacular that can be more easily understood. The site details product features, technology, benefits, accessories, target audience, customer service and sales tips. Retail salespeople accessing the Sony Spanish site are also eligible to participate in prize incentive, promotion, accommodation and certification programs.

“Providing Sony CyberScholar training in Spanish increases sales professionals’ ability to effectively communicate product features and benefits with Spanish-speaking customers,” said Gary Schilling, Sony Electronics’ national e-training manager. “The new training site delivers consistent information and 24-hour access, complete with the capability to take quizzes leading to Sony certification, thus allowing people to educate themselves at their own pace.”

As featured on CCS’ CyberScholar.com, the top e-learning portal for technology sales professionals, the new site mirrors the English-language Sony Online Training site, which has been very successful in keeping sales professionals up to date on Sony Electronics products since its launch in 2002. CCS arranged translation services and made additional adjustments to streamline the Spanish training site.

Andy Restivo, president of CCS, sees great opportunity for retailers and vendors in the rapidly expanding Hispanic market. “We are dedicated to helping our client-partners address the needs of their Spanish-language clientele and are committed to supporting the performance of Hispanic-owned retailers,” Restivo said. “Multi-lingual online training will take on a crucial role as an increasing number of manufacturers, retailers and vendors worldwide turn toward web-based solutions for employee development.”

About CyberScholar.com

CyberScholar.com (http://www.cyberscholar.com), the leading online training destination for consumer electronics salespeople, is the flagship site within the CyberScholar Learning Network, which reaches over 90,000 retail sales professionals who assist up to 1,300,000 consumers each day. CyberScholar delivers highly effective, interactive sales training and product information to sales associates working at major retailers throughout North America. To encourage participation, CyberScholar.com offers retail salespeople the opportunity to win cash and prizes, earn certifications on numerous products and categories, and take part in sales incentive programs (SPIFF), accommodation and vendor discount programs.

About Creative Channel Services, LLC (http://www.creativechannel.com)

Creative Channel Services is an integrated sales, marketing and training services agency focused on helping manufacturers, retailers and resellers increase sales performance. An innovator in the area of retail sales training, CCS’ customized services also include field sales and marketing support, e-learning and content management, interactive services, employee development solutions, promotional marketing and event management. Founded in 1995 and headquartered in Culver City, California, CCS is a subsidiary of Omnicom Group Inc. (NYSE: OMC), a leading global advertising, marketing and corporate communications company.

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More Electronic Learning Press Releases

Houston, TX (PRWEB) October 18, 2011

Local and national legal marketing professionals will gather to cover industry topics including branding, business development, client interaction and professional development. (A full conference agenda is included below.)

LMASE designed the one-day conferences as an opportunity to assemble the leading minds in legal marketing and share the latest industry best practices and trends in a convenient format. The conference is geared toward legal marketers, law firm administrators, attorneys and other professional services marketers.

We have scheduled influential speakers who will examine topics of importance for a variety of audiences within the legal community, says Tom Helm, 2011 LMASE Mini-Conference Chair and the Marketing Director at the law firm of Rogers Towers P.A. based in Jacksonville, Fla.

The first conference of the 2011 series was held in Tampa, Fla. on Sept. 23, and the third and final event will take place in Atlanta, Ga. on Nov. 4. To register for the Houston or Atlanta conference visit http://www.lmasemini-conference.org.

ABOUT THE LMASE

The Legal Marketing Association is a not-for-profit organization dedicated to serving the needs and maintaining the professional standards of the men and women involved in marketing within the legal profession. The LMASE serves members in 10 states: Alabama, Arkansas, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee and Texas. Learn more about the Legal Marketing Association Southeastern Chapter online.

Legal Marketing Association – Southeastern Chapter Mini Conference Agenda

The conference will be divided into four main sessions, with discussion breakouts in between.

8 – 9 a.m. Registration and breakfast.

9 – 9:15 a.m. Welcome.

9:15 – 10:15 a.m. Session 1: Conceiving and Raising Professional Service Brands. This workshop, led by Joe Walsh of Greenfield Belser, discusses how marketers can create new brands or be stewards of existing ones. Participants will learn through case study demonstration and discussion. The session also examines why many brands created by firms and their marketing teams go astray post-launch.

10:15 – 10:45 a.m. Networking Breakout: Job Title Affinity Groups. This session provides peer-to-peer discussion about specific duties and task management demands of the legal marketing professional. Groups include: CMOs and Directors; Managers; Coordinators and Assistants; Lawyers.

10:45 – 11 a.m. Break.

11 a.m. – 12 p.m. Session 2: Client Conversations: Better Communication for Better Business. Laura A. Meherg, Partner at Wicker Park Group and Jill Weber, Chief Business Development Officer at Leonard, Street and Deinard, will lead this session. This program will outline the key components of Client Conversations and how Leonard Street and Deinard motivated 47 attorneys to conduct 100 meaningful client conversations resulting in 15 cross-sell opportunities, 13 new matters in current service areas, and two new client opportunities.

12 – 1:30 p.m. Lunch Panel: Strategic Marketing and Business Development Case Studies. Amy Miller, Director of Client Relations and Marketing at Cox Smith, will moderate this panel discussion. Eric Fletcher, CMO at McGlinchey Stafford, Allen Fuqua, CMO at Winstead, and Paul Grabowsky, CMO at Bracewell & Giuliani will share case studies and tips on how they helped their firms create strategic marketing and business development plans, implemented them, and measured their success.

1:30 – 1:45 p.m. Break.

1:45 – 2:45 p.m. Session 3: Developing Content Marketing to Drive Business Development. Tom Matte of The Matte Pad Blog and Max Advertising will discuss how to promote law firms through content marketing.

2:45 – 3:15 p.m. – Networking Breakout: Job Responsibility Affinity Groups. This session provides peer-to-peer discussion about specific duties and task management demands of the legal marketing professional. Groups include: Marketing Technology; Business Development; Branding/Identity; Public Relations.

3:15 – 4:15 p.m. Session 4: Changing CMO/CBDO Competencies. Simmons “Pat” Patrick, Jr., Managing Director, Waverly Partners, discusses the evolution of law firms as they are forced to act more like conventional businesses, and how new economic challenges affect the competencies law firms should desire in their CMOs/CBDOs.

4:15 – 4:30 p.m. Wrap-up. Tom Helm, 2011 Mini-Conference Chair and Director of Marketing & Business Development at Rogers Towers, P.A.

4:30 – 6 p.m. – Networking Reception at Maggianos.

Jaffe PR is a proud sponsor of the LMASE Mini-Conference.

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If you always wanted to do an MBA but for some reasons could not and are now in a full time job, a part-time MBA programme is for you. It is a boon for those professionals who cannot take time off work to go for an executive MBA programme or a full time MBA. A part-time programme allows them to keep working full time and attend MBA classes in the evening or on week-ends. With this flexibility, a lot of working professionals today are opting for part-time MBA programmes. With the competition in the job market ever-increasing and the constant need to upgrade your skills to remain relevant in your job, the demand and preference for part-time MBA is only on the rise.

Owing to the demand, a lot of universities and known B-schools are offering part-time MBA programmes to working professionals these days. The classes are held in the evening or on weekends. The course is so designed that it is fit for full-time working professionals who cannot devote much time to studies. Part-time MBA courses are generally three-year long instead of two years like a regular MBA programme. One can specialize in the stream that one wants to ie you can pursue part-time MBA in finance, marketing, Hr or any other that is offered by the institute of your choice.

While you are looking out to finalize from your options of part-time MBA program, there are a few things that you need to consider to make the final decision. You must find out if the institute is has scheduled courses throughout the year. If it has, it may become difficult for you to find time for internship. So, find that out in the beginning. Then, not all institutes offer specializations as in the full-time MBA programmes.

These institutes offer only a small number of concentrated study courses and put emphasis on the core curriculum. So, if you wish to do a specialization, you may have to look for other institutes. A part-time MBA programme that offers as many courses as a full-time one may actually takea lot of time to complete, sometimes as much as four to five years. So, you must decide whether it is worth investing so much time.

There are many reasons why a part-time MBA is so alluring for working people. There are many advantages of the programme.

These part-time programmes are especially very appealing to those professionals who want to give an impetus to their existing career. Adding to their qualification without having to resign from their job or take a career break is a very attractive avenue. A part-time MBA also helps those who have a huge network of business relationships that can easily facilitate a change or upgrade in career.

While there are many advantages of a part-time MBA programme, it is a well-known fact that these programmes are mostly opted by people who are working full-time. Since these courses are so scheduled that they can be taken up either before or after regular working hours, they are a huge hit with working people. Secondly, these programmes allow you to hone your existing skills or develop new skills without having to give up a regular income that comes with your job. Since you would be already working, it would be more practical and feasible for you to manifest what you learn into practice and also take up real-world problems and challenges that you face at the workplace into the classroom where you can discuss them with other students or the faculty. For part-time MBA programmes too, you can avail loans and fee assistance. Also, if your employer agrees to sponsor your MBA education, you get double benefit. Thus, a part-time MBA programme gives you enough flexibility and a workable schedule to carry on your education.

However, there are a few disadvantages too that characterize a part-time MBA programme. The course is longer than the regular MBA programme. If your work entails traveling or staying in office for long hours, a part-time MBA programme will not allow you that. Most institutes do not allow a shift from the part-time programme to a full-time programme if you wish to do that. So, you must weigh all options and seek advice and then take an informed decision about doing a part-time MBA.

 

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4OfficeAutomation Unveils EmailUnlimited 5.0 Email Marketing Software

Carson City, NV (PRWEB) December 16, 2003

4OfficeAutomation, a provider of automated marketing tools and services, today announced the release of EmailUnlimited 5.0 Professional Edition, the latest version of its email marketing product. EmailUnlimited offers a powerful, do-it-yourself desktop tool for permission-based email marketing, making advanced list management and interactive functionality available through a single, simple interface that can be easily mastered by users at any skill level.

With EmailUnlimited 5.0 Professional, businesses of any size can develop personalized, automated email campaigns to strengthen relationships with their customers and prospects through ongoing communications. Using simple, drag-and-drop functionality, users can create customized HTML- or text-based messages for distribution to a targeted list of recipients. EmailUnlimited 5.0 Professional offers a built-in list management feature for subscription updates and opt-in/out requests, and an auto-responder to set up automatic follow up with selected recipients at pre-defined intervals.

“We launched an interactive marketing initiative using EmailUnlimited over three years ago, and it has proven to be a key factor in helping to grow our business and maintain contact with our prospects and clients. Today, we distribute our email newsletter to over 1,000 clients and partners on a monthly basis,” said Jim Wanek, president of 4Translation, Inc., which offers publication-quality language translation services for international business. “EmailUnlimited really simplifies the entire process, from enabling us to create professional-looking HTML messages from a standard template to merging our existing contact data from Excel. It has been a cost-effective, turn-key way for us to expand our business relationships, and give a professional edge to all of our corporate communications.”

EmailUnlimited can be deployed on any system, works with any email client, and offers connectivity to all popular data formats. The functionality of EmailUnlimited 5.0 makes it even easier for users to develop and manage email marketing campaigns, thanks to a variety of new features. An enhanced user interface allows for faster, easier HTML editing, as well as the ability to personalize and preview messages before they are sent.

The new version also automates administration tasks, offering an “Intelligent Reply” feature to recognize pertinent data from incoming messages and automatically respond with order confirmations, digital product delivery, and more. Additionally, a recipient list wizard allows users to include or exclude individual recipients from a mailing with a single click, and automatically detect and remove duplicate entries. To handle opt-out requests, EmailUnlimited’s “negative” list feature removes recipients from mailing lists without deleting the contact records completely – so clients and prospects do not disappear from the database, just because they unsubscribe from a newsletter.

On the back-end, 4OfficeAutomation has accelerated EmailUnlimited’s delivery mechanism, providing direct delivery to recipients’ inboxes with no relaying – significantly speeding up message delivery time. The system’s multi-threading capabilities also allow users to send up to ten messages at the same time, enabling delivery of up to 6,000 emails in one hour through standard ISDN lines. And with expanded integration capabilities, EmailUnlimited can now support ACT! Version 6.0 and ODBC databases, in addition to Access, Excel, CSV, Outlook.

“From the start, we designed EmailUnlimited with the end-user in mind, enabling companies to automate key marketing tasks without sacrificing quality or personaliztion – so they can focus on running and growing their business,” said John Vorwerk, president of 4OfficeAutomation. “At the end of the day, we want our customers to be able to use our software to increase their profitability, regardless of their technical savvy or company size.”

Pricing & Availability

Available today, EmailUnlimited 5.0 Professional is priced at $ 347 per license. 4OfficeAutomation also offers a monthly subscription option for $ 19.95 per month, which includes all upgrades. A basic version, EmailUnlimited 5.0 Standard Edition, is available for $ 197 per license. Call 866-362-4586 or email info@4officeautomation.com to arrange an online demo or to receive a free review copy.

About 4OfficeAutomation

4OfficeAutomation provides a suite of tools and services for automated Internet marketing. The companyÂ’s flagship product, EmailUnlimited, offers complete, advanced email marketing capabilities in a single, simple package that requires minimal training and no technical expertise. 4OfficeAutomation also develops ProfitSpider, an automated Web trawler to search and locate potential business partners, ReplyAssistant, to simplify the process of responding to standard business inquiries, and EZine Factory, for publishing professional email newsletters. For more information and to obtain a free e-book on email marketing, visit http://www.4officeautomation.com or call 866-362-4586.

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Dallas – Fort Worth Chapter of the American Marketing Association Announces 2005 -2006 Board Members

DALLAS, TX (PRWEB) June 3, 2005

The Dallas – Fort Worth Chapter of the American Marketing Association (AMA) is pleased to announce its Board of Directors for 2005 – 2006.

The Board consists of:

Jim David, President

Jim David is Vice President of Ussery Printing Company, Inc., a 50 year old Irving based printing and communications firm with 75 employees and over $ 10 million in annual sales. Jim holds a Bachelors in Business Administration from Texas Tech University and an MBA from San Francisco State University. Previous work assignments have taken Jim to New York, California, Japan, Singapore, and England. In his spare time, Jim volunteers with the Contact Crisis Center and Junior Achievement. He is married and has two daughters, ages 11 and 14.

Kimberly Kapchinski, Secretary

Kimberly Kapchinski has marketing experience in the interactive marketing, education, civil engineering and television industries. She has expertise in creative, proposal and technical writing. Kimberly is currently performing freelance work.

Michael Gross, Treasurer

Michael Gross is a customer-driven marketing professional with over 15 years of diverse marketing, business development and finance experience. He has the proven ability to provide strategic leadership and tactical execution in developing and executing marketing and sales and strategies across a range of industries. This expertise includes Customer Acquisition and Retention, Lead Generation, and Public Relations. This has been gained across a range of industries, including Software, Retail, Public Sector, Financial Services, and Manufacturing.

Reagan Cook, EVP, Programs & Events

Reagan Cook is Manager, Special Projects for The Staubach Company. He has almost 30 years of marketing and strategy experience in the energy, utility and technology industries. Reagan also brings a commitment to increase the involvement of members and raise the relevance of events to AMA members in the Dallas Fort Worth area.

Stacie Bon, EVP, Membership

Stacie is an Account Executive at an advertising agency serving non-profit and faith based organizations with direct marketing. A graduate of Stephen F. Austin State University, her career began as Marketing Coordinator with responsibility for planning conventions and public relations. She then moved to Manager of Resource Development, managing the production of direct mail and marketing materials, which eventually led her to Director and reporting to the Executive Committee. Stacie enjoys professional development and participating in charity benefit 5Ks.

Denny Pelham, EVP, Communications

Denny Pelham has over 14 years in Sales and Marketing. He has spent the past two years as the Texas – Business Development Manager for ExactTarget, a global leader in on-demand, permission-based email solutions. Denny helps companies, agencies, and marketing service providers keep their customers connected to their brands, increase customer lifetime value, and increase revenues through highly targeted, relevant email communications.

Kristen Hajduk, EVP, Collegiate Relations

Kristen is the Business Development Coordinator at The MHA Group, a physician staffing firm based in Irving. As a past president of a business fraternity at Texas A & M University, she brings leadership experience to the chapterÂ’s Collegiate Relations position. Kristen views her role as Collegiate Liaison as a critical bridge between business students and business professionals and looks forward to the challenge of assisting young professionals in the transition from classroom to career.

Carey McMann, EVP, Marketing & Sponsorships

Carey McMann is the Managing Partner at 4theSME.biz, a strategy and research consulting firm that specializes in strategic marketing for small and medium-sized enterprises. Her specialty is strategic marketing and market analysis. She has worked with start-up and SME firms in healthcare (patient and physician satisfaction tracking), in technology (ISPs, hosting and professional services, and software), and in telecom (data networks and Wi-Fi). Carey is a member of the Board of Directors for BizNet Software, Inc. and serves as Treasurer for Captain HopeÂ’s Kids.

Jim Dawson, President-Elect

As President and Managing Director of Dawson Marketing Group, Jim develops marketing strategies and programs to support the needs of firms such as General Motors, Shell-Texaco, Anheuser Busch, Verizon, Harvard Medical School and others. He began his career in corporate marketing serving in roles with divisions of Colgate Palmolive, DuPont and Liberty Mutual. Jim is a past-president of the Boston Chapter of the AMA, the Boston Chapter of the Business Marketing Association and the Trade Show Exhibitors Association for New England.

Denise Shedrick, Executive Director

Denise Shedrick brings 15 years of marketing expertise to the Dallas Fort Worth Chapter. She has served on the ChapterÂ’s Board of Directors for the past 2 years as the Executive Vice President of Programs and Events. Denise is the Managing Partner/Founder of Beaux Cheveux, LLC, a distributor of exclusive hair and body products to the salon industry. Her marketing experience includes roles as the Vice President of Business Development for The Innis Company, a Dallas based Human Resources Consulting Firm and Economic Development Specialist and Master Consultant for the Oklahoma Department of Commerce.

About the American Marketing Association

The American Marketing Association is one of the largest professional associations for marketers and has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession.

About the Dallas – Fort Worth Chapter

Comprised of over 500 members, the Dallas – Fort Worth Chapter of the AMA is the 13th largest in North America. The chapter provides a professional development and networking forum for marketing professionals in and around the DFW metroplex. With the leadership of the Board and the support of the AMA, the Dallas – Fort Worth Chapter works to provide educational opportunities and professional support to marketers in North Texas. The chapter also plays an active role in supporting Captain Hope’s Kids, a charity serving more than 10,000 homeless children across North Texas. For membership information, please visit http://dfw.marketingpower.com.

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