Marketing Mix with Michele Kessler

In “The Marketing Mix”, Darden School of Business alumni in the marketing field give answers to probing questions about hot topics and trends in marketing and about their careers. This episode features Michele Kessler, Darden MBA Class of 1989 and Chief Marketing Officer of Mars Snackfood, US … Darden School Business MBA University Virginia UVA Snackfood Snacks Mars M&M Marketing Branding “Social Media” Demographics  

• acton school of business