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Geonetric Webinar Reveals Innovative Methods to Developing Captivating Copy
Cedar Rapids, IA (PRWEB) April 12, 2006
Geonetric, the innovations leader in patient-centric software and web consulting for the healthcare industry, has announced their April Webinar, âWriting for the Web: Creating Compelling Copy that Converts Visitors to Consumers.â
This monthâs topic will explore the process and methodology of writing effective copy for the web. The event will be held on Tuesday, April 25th and Thursday, April 27th at 2:00P.M. (central standard time).
A recent study found that only 16 percent of users actually read web pages word for word, with the majority of users only scanning various pages looking for âkeyâ words or relevant topics. Effective web copy is critical in the healthcare industry specifically due to the fact of the breadth of health information available on siteâs today. For this reason, Geonetric has explored inventive new ways to capture readerâs attention, driving them to actionable content and increasing the overall usability of hospital web sites.
Ben Dillon, Vice President of Strategic Services at Geonetric, will be conducting the webinar, guiding you though steps to do just that. The presentation will include evaluations of the best practices of copy layout, link writing, and words to avoid when functionally write for the web.
Ben is a dynamic solutions consultant, bringing over 9 years of business and technology expertise of crafting Internet strategies to the table. He provides an unparalleled level of insight to create clear paths to success for organizations such as University of Iowa Health Care, Methodist Medical Center of Illinois, National Jewish Medical and Research Center, and Holnam Corporation (now Holcim US). He holds a Computer Engineering degree from the University of Michigan and an MBA in eBusiness and Strategic Management from the University of Iowa.
About Geonetric
Geonetric is a privately-held Iowa-based company committed to revolutionizing the way healthcare organizations utilize web technologies to engage their markets and deliver care. We create and implement the most innovative and effective web-based software products possible. Our products and services intentionally focus on crafting the ideal end-user experience. We’ve been in business since 1999 and are intensely passionate about what we do.
We believe software is too complex. We also believe that consumer demands change faster than your organization can. We build uncomplicated tools that work smarter, are easier to use and produce tangible results.
Learn more about us at: http://www.geonetric.com.
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