Andrews Sykes Group Launches In Italy
(PRWEB UK) 28 July 2011
Nolo Climat Srl, part of the Andrews Sykes Group, has today opened for business in Milan, Italy. The company will specialise in climate control equipment, including portable air conditioning to chiller and boiler hire. This move builds on Andrews Sykes’ existing European network with bases in Holland and Belgium.
The Group chose Italy as the next base in its strategic expansion because it has enjoyed strong manufacturing links with the country for over a decade. From its new depot in Parabiagio, the company will offer its full range of heating, ventilation, chilling and cooling equipment. Parabiago was selected because it is 20km from the centre of Milan and three main motorway arteries give the company good accessibility for distribution to northern Italy.
In order to generate interest and awareness at launch, the company will promote itself via its new website (at noloclimat.it), search engine optimisation, email marketing and direct marketing. However, Andrews Sykes has ambitious targets to become the biggest supplier of temporary cooling and heating equipment in the market and so its marketing and communications will evolve as it reaches out to specific industries over time.
Carl Webb, Specialist Hire Director, Andrews Sykes Group said: “The expansion has been over a year in planning and we are very excited to finally announce our launch in to this new territory. Due to our existing ties in the region, we all feel extremely comfortable with the market in Italy and so this is very much a natural progression for us. Italy has such great potential for our business as the seasons are comparable to the UK except they are longer and more extreme.”
For more information about Andrews Sykes visit http://www.andrews-sykes.com
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