5 Tips for Telemarketing Companies
Telemarketing is easy, the same thing every day, as long as you follow the maths it is simple.
Is this really the case?
Well, actually it is; the problem that many people find is that they are not playing the game by the rules, and therefore not getting the results that are needed. This is not a surprise, if you do not play by the rules, then you will not get the results.
Below are 5 golden pieces of advice for anyone looking at telemarketing – if you want to be effective then by following these tips ‘every day’ you will be successful.
Prepare your day
Who jumps in the car for a trip without prior planning. Planning the trip, taking supplies, plotting the route etc.
The same is the case for telemarketing, if you just dive in and start – then there is no strategy.
What military leader tells his troops – charge! The answer, none – you have a battle plan and adapt as it goes on.
1/ Clear your desk – get things nice and tidy, fresh and clutter free. Make sure you have had a good nights sleep and have fluid to hand. Make sure your chair is comfy, you have good lighting and are comfortable for being there 8 hours.
2/ Get your data ready for the days calling – know who you are going to call and what sort of calls they will be (cold calls, follow up calls, closing calls etc.)
Give time for prospecting
As part of the preparation, you need to have good time to finding new contacts.
Normal socially acceptable calling would go from 10am – 5pm. Outside of this people tend to see it as irritating and intrusive.
So, this gives a good couple of hours to research new prospects, do any admin and loading data onto the call list for the day.
Telemarketing is numbers
The more calls you make, the greater your chances of success. Core calling time is 10am – 5pm; you should not be doing admin work in this time (except quick e-mails) as you are missing out on prospective opportunities.
Your day should have some cold calls and some follow ups (balance weighted on cold calling for new prospects).
Follow up all leads
If you are only following up warm/hot leads, then you are missing out on opportunities.
Always follow up leads even if they are time wasters – as you never know.
Keep an eye on the news and industry events; PR launches, new products can always give insights as to things happening that you can jump onto. If a company merges with another, they will need new marketing material – so if this is your line then you need to get involved.
Pretend you enjoy it
When you are talking on the phone to someone, they pick up on 2 things (subconsciously) which is what you say and how you say it. There is roughly a 50% split here – so if you sound bored, then they will sense it.
If you sit up, smile and talk with passion – it will come across and the call will be more high energy.
If you are cheery and polite – then the worst that can happen is that you make someones day better having talked to you.
Telemarketing is about following the maths – as long as you follow the rules and make sure that all things are being done – the rest is numbers.
Telemarketing is a time consuming and hard job – businesses can do their own telemarketing, but sometimes do not have the time or patience to do it – and outsource it to a telemarketing company to take control and develop new leads.
Marketing Quotes is a free price comparison site to help UK businesses to get free advice and quotes from local marketing companies.
One popular area to compare quotes for is from local telemarketing companies.
Article from articlesbase.com
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